Montana Tobacco Quit Line

National Jewish Health is the contracted agent with the Montana Tobacco Use Prevention Program for the operation of the Montana Tobacco Quit Line. Operations commenced in May 2004. National Jewish Health is contractually responsible for all operational and marketing activities for the call center, including receiving and processing all intake calls; a FAX referral system with healthcare providers; performing a series of five cessation counseling calls within six weeks of the intake call; developing and selecting educational material in support of the needs for the targeted communities, as well as for sub-groups within these populations such as pregnant callers and teens; and, provision of NRT for qualified participants, program evaluation and outcomes reporting. National Jewish Health is responsible for all Marketing programs and is subcontracted with a Montana Marketing partner to provide a marketing campaign to all residents of the state.