Cookie Policy
Last Updated: July 2, 2018
By using or accessing National Jewish Health’s websites (“Site”), you are consenting to National Jewish Health’s use of Cookies as outlined below.
For the purposes of this Cookie Policy, “National Jewish Health” or “we” means National Jewish Health and its subsidiaries
Introduction: What is a cookie?
This Cookie policy helps to explain the occasions when and why cookies may be sent to visitors to the Site (referred to in this policy as “we”, “us” or “our”). “Cookies” are text-only pieces of information that a website transfers to an individual’s hard drive or other website-browsing equipment for record-keeping purposes. Cookies allow the Site to remember important information that will make your use of the site more convenient. A cookie will typically contain the name of the domain from which the cookie has come, the “lifetime” of the cookie, and a randomly generated unique number or other value. Certain cookies will be used on the Site regardless of whether you are logged in to your account or not.
Session Cookies are temporary cookies that remain in the cookie file of your browser until you leave the Site.
Persistent Cookies remain in the cookie file of your browser for much longer (though how long will depend on the lifetime of the specific cookie). When we use session cookies to track the total number of visitors to our Site, this is done on an anonymous aggregate basis (as cookies do not in themselves carry any personal data). We may also employ cookies so that we remember your computer when it is used to return to the Site to help customize your National Jewish Health web experience. We may associate personal information with a cookie file in those instances.
How National Jewish Health uses cookies
Like most websites, we use cookies for a variety of purposes in order to improve your online experience, for analytics and for marketing, but specifically we use Cookies on the Site for the following purposes:
| Analytical Purposes | We use cookies to analyze user activity in order to improve the Site. For example, we can use cookies to look at aggregate patterns like the average number of pages viewed. We can use such analysis to gain insights about how to improve the functionality and user experience of the Site. |
| Your Preferences & User Experience | We use cookies to gather certain information about users, such as browser type, server, language preference, and country setting, in order to store user preferences on our Site to make your user experience more consistent and convenient. For example, we may store the recent searches you have performed in a cookie so that we can allow you to easily repeat those searches when you return to our Site. In addition, we use cookies to maintain your logged in state when you visit our Site repeatedly. |
| Marketing | We use cookies from third-party partners such as Google and Facebook for marketing purposes. These cookies allow us to display National Jewish Health promotional material to you on other sites you visit across the Internet. National Jewish Health may also share information about your behavior on the Site with third parties (including operators of third-party websites and/or social networking sites) in order to show you targeted advertisements and other content that has been customized for you. We also use cookies to facilitate the National Jewish Health Targeted Ads Program. In this Program, we use cookies to determine which ads users have seen, and how many times users have seen a particular ad. |
| Referral Tracking | We use cookies to associate user activity with the third party website that referred the user to our Site, or to associate user activity that National Jewish Health referred to a third party website. These third party partner websites receive credit for the activity of users they refer to our Site, or give National Jewish Health credit for the activity of users referred to such third party websites. We do not share any personal information or information about individual user activities with these partner entities. We also use cookies to associate user activity with the email campaign that referred the user to our Site. |
| Testing, Usability, and Performance Improvement Purposes | We use cookies to ensure users receive a consistent user experience while we conduct A/B testing on certain aspects of our Site in order to improve our product offerings. We also use cookies to improve the performance and reliability of our Site. |
| Fraud/Spam prevention | We use cookies during fraud reviews and investigations. Some of our cookie/device tracking happens via 3rd party vendors like SiftScience, other times we use our own indexes to identify activity related to specific cookies.
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Managing cookies in your browser
Use the options in your web browser if you do not wish to receive a cookie or if you wish to set your browser to notify you when you receive a cookie. You can easily delete and manage any cookies that have been installed in the cookie folder of your browser by following the instructions provided by your particular browser manufacturer.
National Jewish Health uses the AdWords and features of Google Analytics for Display Advertisers. National Jewish Health and Google use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on your past visits to our Site. This means that vendors including Google will display National Jewish Health promotional material on other sites you visit across the Internet.
You may opt-out of Google Analytics for Display Advertisers including AdWords and opt-out of customized Google Display Network ads by visiting the Google Ads Preferences Manager. To provide website visitors more choice on how their data is collected by Google Analytics, Google has developed an Opt-out Browser add-on, which is available by visiting Google Analytics Opt-out Browser Add-on, to enable you to opt-out of Google’s programs.
Changes To Our Cookie Policy
From time to time, it may be necessary for us to change this cookie policy. We suggest that you check here periodically for any changes.